Fearful Girl

For one hour, fearless girl donned a bulletproof vest and became #FearfulGirl. As a protest against gun violence, we hoped #FearfulGirl would break through some of the apathy around the crisis and shake people into action. Bravery isn't bulletproof.

Interns: Emeline Earman, MK Holladay, and Mingyu Jo

🌐Bronze Clio
🦁Shortlisted at Cannes

It started with a tweet from our partner, Change the Ref.


And it took off from there: